$600k Case Study: How Our Lead Reactivation System Made One Business an Extra $600k profit in 90 days.
- Jonny Kline
- Apr 22
- 4 min read
Updated: May 10
This case study below is for a debt consolidation company...
But we have yet to find an industry that we havn't been able to crush it for.
Here are some other industries we have seen some incredible results with...
Real estate, auto dealers, e-comm, investment/financial, HVAC/plumbing, healthcare, SAAS, law firms, roofing/construction & much more.
The below stats and case study are for a debt consolidation company:

Like many high volume, ‘lead reliant’ businesses…
They spend multi 6 figures (I also work with many businesses that don't spend near this much so if thats you, no prob) on leads per month but unfortunately, they’ll only speak to half.
The other half, well they’re written off as… “just the cost of doing business”.
Here is how they close their leads:
The lead comes in from paid ads, or organic traffic.
It then gets passed into a dialer and dialed every hour, for 48 hours.
By my math, that means the prospect gets called 16 times within the first 48 hours.
On day 3, instead of continuing with calls…
They decided to send 319 of those ‘dialed to death’ leads to our Lead Reactivation Agent.
Out of those 319 ‘dead’ leads…
47 responded
21 booked an appointment...
And the sales?
Well, each sale is worth between $4,000 and $7,000.
Their minds were blown.
So we continued on and they gave us many more dead leads....
Over the course of 90 days, our AI helped them generate $600k of new biz… from leads they had pretty much given up on.
I mean the extra sales from those ‘given up on’ leads were nice...
but it’s what the biz owner said to me next that was the REAL WIN for him.
The owner called the next morning after the campaign went live.
He scanned the office floor, looked at his sales team and under his breath said: “Do I need you? Or you? Or you?"
With the help of AI, can he now get even better results with 5 staff than he used to with 30.
With the average BASIC salary sitting at $60-$80k (not including commission payments).
That’s $1.5 million - $2 million a YEAR of savings.
Not taking into account all the extra cash AI brings in on top of that, from his ‘lost’ leads.
It’s pretty obvious that companies like this are about to enter a period of prosperity, with more sales and lower overheads.
The good news is if you are reading this, you have a chance to capitalize this opportunity before your competitors do.
How does it work though?
This is an actual conversation between our Lead Reactivation Agent and a Debt Consolidation lead:

The AI kicks off each conversation in a super personal way to ‘ring a bell’ in the prospect’s mind.
To get that “ohhh yeah, I remember now” response which is why they text back.
The next message is the humble disarm that brings down their “I’m too busy” defenses and opens up the conversation over SMS.
Next is the back and fourth:

Our Lead Reactivation Agent does a Q&A type session to qualify the prospect in a natural and friendly way.
It validates the prospect each time and also asks questions that get to the bottom of why the prospect even needs help to begin with.
In some industries, this is super important...
Then our AI agent starts to pre-frame the callback:

The AI agent pushes for an instant call back and when that’s a no-go…
It quickly switches tact and goes for the booked appointment.
When the prospect gives a time, our AI agent is smart enough to take that info and book the appointment directly into the sales team calendar.
Our AI agent's final job is to get commitment to the callback...

Most trained sales people forget to do this but, our AI doesn’t.
It knows by tying that call back to an ACTUAL real person, Ian from this debt consolidation company's call center.
As a result, the prospect naturally feels way more accountable and committed to turn up to the call.
And guess what, SHOW rates are through the roof!
So there you have it!
That's a real life example of how our Lead Reactivation Agent takes ‘dialed to death’ leads and turns them into sales.
Now, the AI is going to get more juice out of a 3 day old lead than a 3 year one…
…and the ‘numbers’ in every industry will look a bit different.
But so far, we haven’t found an industry that our Lead AI Agent can’t help.
Take this one for example...
A law firm that specializes in compensation claims.

Our AI Agent was given 467 leads.
103 of them asked for an Instant Callback and another 93 of them booked appointments.
Even if only a quarter of those appointments turned into sales (which is very low for this business)
That’s still 49 sales.
What about a Home Improvement business?
One biz we worked with gave us only 96 leads that were 12 MONTHS old.
And still our AI agent pulled 5 closed sales from them.
These business owners have never seen anything like it.
Their minds are blown.
So let me ask you…
How much GOLD is sitting in your database?
How much can you save on staff overheads?
If you’d like to find out…
We’re building Lead Reactivation Agents for a handful of ‘high volume, lead reliant businesses’ so they can make more sales…
… while reducing expensive staff costs.
We will custom build, fine-tune and deploy our Lead Reactivation AI agent for your business.
You won’t have to lift a finger.
We work on a performance basis, so it won’t cost you anything upfront.
Additionally, we always start with a small test phase so you can "test drive" it before fully deciding.
We have blocked out time in our calendar to custom-build a few more of these AI agents but we’re a small team, so we can't do it for everybody.
Would you like to be 1 of the 5?
Reach out to me at jonny@moonandbeyond.ai or book a slot directly into my calendar at https://www.moonandbeyond.ai/calendar